Selected Works
    Boutique CommerceBespoke Lifestylehouseofpaw.co.uk

    House of Paw

    Luxury Canine Lifestyle Boutique & Editorial Care Journal

    House of Paw Case Study Preview
    Introduction

    House of Paw is a London-born boutique brand merging heritage canine couture with veterinary-calibrated nutrition algorithms.

    Dog owners often navigate confusing dietary advice and generic pet supplies. We built House of Paw as an elevated digital club: an interactive breed-specific meal planner asks questions about the dog's age, weight, and activity level, dynamically outputting a personalized daily nutrition protocol linked directly to a recurring Stripe delivery box.

    Details
    • ClientHouse of Paw London
    • Timeframe5 weeks sprint
    • RoleBoutique UI/UX, Algorithmic Nutrition Engine, Stripe Subscriptions
    • Live URLhouseofpaw.co.uk
    • Core StackNext.js 15 + Tailwind CSS + Supabase Database + Stripe Subscriptions
    Scope & Deliverables
    01

    Canine Lifestyle Identity

    Warm British heritage design system combining serif headings with warm photography and bespoke dog silhouette iconography.

    02

    Breed Nutrition Algorithm

    Custom metabolic calculator analyzing 120+ AKC breeds to compute exact daily caloric, protein, and joint supplement requirements.

    03

    Automated Care Journal (SEO/GEO)

    Dynamic MDX blog publishing breed guides with rich schema markup, driving a +120% YoY organic search surge.

    Visual Showcase

    The Platform Experience

    Canine Boutique Digital Flagship — Bespoke storefront layout featuring nutrition bundles and heritage dog accessories.
    Lifestyle Editorial & Meal Protocol — Tactile editorial journal sharing veterinary-approved wellness guidance and subscription plans.
    Technical Overview

    Architecture & Key Outcomes

    Repeat Orders

    42% Rate

    SEO Visibility

    +120% YoY

    Experience

    Bespoke

    Key Features & Innovations

    Interactive breed-specific dietary intake questionnaire and custom meal planner
    Warm, tactile editorial design language celebrating British heritage craftsmanship
    Programmatic SEO lifestyle blog with automated MDX schema publication
    Zero-friction subscription order checkout with recurring delivery schedules
    In-House Customization

    Want a similar app or custom AI tool for your business?

    We design and customize tools like House of Paw specifically for small and medium businesses. We can build on top of your existing Google Workspace ecosystem so your team can work with familiar tools, with zero extra token costs.

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    Let's build something.

    Have a product idea, digital flagship, or autonomous agent workflow in mind? Let's ship it in a focused sprint.

    Launch Live AppBack to All Works