Selected Works
    Live PlatformMarketplace & Web Apptobuyfrom.co.uk

    ToBuyFrom

    Curated Art Discovery & Venue Commerce Platform Connecting Independent Artists with Physical Spaces for Real-Life Discovery & Buy-Later Collecting

    ToBuyFrom Case Study Preview
    Introduction

    ToBuyFrom (tobuyfrom.co.uk) is a curated art marketplace and placement platform connecting independent artists with physical hospitality venues—such as cafes, restaurants, and boutique hotels—allowing patrons to discover original art in real life, 'like' and bookmark pieces to their digital collection, and purchase immediately or buy later online.

    Original art collecting is a deliberate, emotional decision rather than a rushed transaction. When guests encounter a captivating painting on a restaurant or boutique hotel wall, they rarely finalize an expensive purchase on the spot during dinner. Through user flow research, GenesiAI designed an intuitive bridge between physical discovery and thoughtful collecting: patrons scan the discreet QR code beside any artwork to explore its story, dimensions, and framing options. With a single tap, visitors can 'like' the piece to save it to their personal collector dashboard, measure their home walls at their own pace, and purchase online later—with automated attribution and commission settlement for the host venue.

    Details
    • ClientToBuyFrom
    • TimeframeEnd-to-End Build · Live in Production
    • RoleBrand Strategy, UX/UI Design, Market & User Flow Research, Full-Stack Next.js Development
    • Live URLtobuyfrom.co.uk
    • Core StackNext.js App Router + TypeScript + Tailwind CSS + Supabase (Postgres RLS, Auth, Storage) + Stripe Checkout
    Scope & Deliverables
    01

    Market Research & In-Person Discovery Flows

    Identified that art collectors require contemplation time before purchasing. Designed the physical-to-digital journey enabling venue visitors to 'like' and bookmark works seen in real life and complete the purchase later from home.

    02

    Brand Identity & Museum-Grade Design System

    Created the complete brand identity, logo, typography, and responsive design system tailored to present contemporary art in an elevated, editorial layout across all screen sizes.

    03

    Artwork Placement & Custody Lifecycle Engine

    Designed an end-to-end placement pipeline where venues propose artwork loans and artists review, approve, ship, and track custody through to physical display and final settlement.

    04

    Full-Stack Web App, QR Engine & Buy-Later Commerce

    Engineered the production application with Next.js App Router, Supabase (Auth, Postgres RLS, Storage), and Stripe Checkout, powering automated QR generation, collector liking/bookmarking, and delayed online purchases with venue attribution.

    Visual Showcase

    The Platform Experience

    Digital Flagship & Curated Discovery — Editorial homepage celebrating independent artists and connecting them with curated physical exhibition venues.
    Venue Wall Curation & Placement Flow — Venue interface enabling hospitality managers to discover available art, build virtual walls, and submit placement proposals to artists.
    Collector Discovery & Artwork Detail View — Artwork detail dossier featuring high-resolution photography, artist story, framing options, and secure Stripe checkout.
    Artist Dashboard & Catalogue Management — Artist portal allowing creators to upload portfolio pieces, set dimensions and pricing, and manage incoming venue curation proposals.
    Technical Overview

    Architecture & Key Outcomes

    Live Domain

    tobuyfrom.co.uk

    Core Services

    Brand · UX · Full-Stack

    User Journey

    Real-Life QR + Buy Later

    Key Features & Innovations

    Live in production at tobuyfrom.co.uk with active artists and participating venues
    Three-sided marketplace architecture supporting role-based dashboards for Artists, Venues, and Collectors
    Frictionless 'Like & Buy Later' collector workflow: guests save artworks seen in real life and purchase later at home
    Automatic venue attribution ensuring hospitality partners receive their commission even when purchases happen weeks later online
    Artwork placement workflow with mutual approval and end-to-end custody tracking (Proposal → Shipped → Displayed → Sold)
    Curated 'Art Wall' feature allowing creators and venues to build and share editorial online collections
    Production stack: Next.js App Router, TypeScript, Tailwind CSS, Supabase (Postgres & Storage), and Stripe Checkout
    In-House Customization

    Want a similar app or custom AI tool for your business?

    We design and customize tools like ToBuyFrom specifically for small and medium businesses. We can build on top of your existing Google Workspace ecosystem so your team can work with familiar tools, with zero extra token costs.

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